As a special interest publisher, Zhomer is mainly active within communities defined by a common (professional) lingo and their need for specific information, knowledge and inspiration. The more homogeneous these communities are, the better: whether it concerns passionate electronics engineers, hi-fi audiophiles or top management in the world of philanthropy. Zhomer believes in the strength of quality content and a multimedia strategy in which e-commerce plays a dominant role. Leading in this is Zhomer’s ‘5C Formula’: creating smart interactions between Consultancy, Content, Community, Conversion & Commerce.
A mix of talent, high-quality content and state-of-the-art technology makes the difference in our business strategies
Zhomer’s approach is not determined by traditional publishing terms such as ‘readers’ and ‘advertisers’, but by networks. It focuses on tailor-made, out-of-the-box editorial projects, communication services, products and sales channels. We define people and technology as the most important success factors. A mix of talent, high-quality content and state-of-the-art technology makes the difference in our business strategies.
Zhomer has a flat organisational structure with both very engaged and involved management and staff. Our employees are well informed about the business (results) and challenged to actively contribute to innovation in the work process, our services and products.
This approach and vision have led Zhomer to grow in times of decline and outperform the competition in the transition from traditional publishing to a ‘content & commerce house’. Zhomer’s turnover in 2016 was around €10 million, 30% of which derived from e-commerce activities.